Chatime

Bubble tea hadn’t quite made its mark in Australia, so we repositioned Chatime as a refreshing, innovative iced tea brand. By capturing vibrant visuals of fresh ingredients splashing into each cup, we made the drinks more appealing to a Western audience. Through in-store posters, digital, and social media, we demystified Chatime's offerings, helping establish it as ‘The Home of Freshly Brewed Iced Tea’.